We worked with Trevor Hart (a top Dublin photographer) and a local food stylist to create a suite of 'ingredients' imagery for each respective cocktail. Different lighting and wood textures reflected the different Havana Rum products according to their brand worlds.
Efficiencies within the content management system of the new responsive global website meant that one image would be used for each cocktail page and automatically cropped for each resolution and device. This meant that we had to ensure the focal point of each image was centred, with enough clearance space around the edges to avoid cropping of the ingredients.
Another challenge was to create a unique presentation of the same ingredients across 30 different images.
Art Direction (with CKSK)