“You Make the Call”
We wanted the mobile banner itself to intrinsically ‘shake the user out of their comfort zone’- what better way to do this than a phone-call with a stranger!
Using the medium in an innovative and creative way we dared the user to ‘make the call’ that could change their life. If they didn’t have the guts to press the button we simulated an incoming call telling the user all about the opportunity of a lifetime.
We created and served multiple versions of the ad relative to the users device, to ensure the video simulating the call matched their device GUI.