The Execution
Our idea was to create impactful rich media banners to really engage the user and convey the ‘double charred’ nature of the product.
Our rich media overlay started with a simple call to action in the MPU format, prompting users to ‘click to release the flavour.’
Upon clicking, the flaming barrel rolls out of the MPU over the page, and suddenly progresses to char/burn away the page to reveal the product messaging below.