The Execution
We storyboarded a simple and quirky video to launch Apple Pay, that acted as a follow on from the video they had already done to launch Android pay.  Utilising the KBC colour palette and introducing quirky elements to match the brands tone of voice, we worked with Failsafe films to create this short, fun promo video for VOD and social media.
Working with re-toucher Leandro Peres we also created a suite of Outdoor 6-sheets for the same campaign.  The client was delighted with the campaign that drove awareness of the brands character as well as the new integration with Apple Pay.
My Role
Art Direction (with CKSK)
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